Inbound Marketing for Business – Best Practices

Inbound Marketing for Business a Bulls Eye for Business Success

Inbound Marketing for BusinessInbound marketing for business is a bulls eye to business success in this day and age. Customers have tuned out old forms of marketing such as direct mail, television ads and telemarketers.

Today, customers want content they can use, engage with and then, ideally, share. Inbound marketing for business fits this bill. But, with so many inbound marketing for business strategies out there, where should businesses begin?

There are few best practices for inbound marketing for businesses we would like to share with you to get your inbound marketing plan started off right.

Social Media

First and foremost, you must establish a social media presence. Venues like Facebook, Twitter, YouTube, LinkedIn and more have the power to connect you with your customers and potential customers in new and exciting ways.

Through social media, you can create links with the public and develop a level of trust and transparency with your customers that leads to more business for you.

Several social media management programs and firms exist to help get the most out of your social media inbound marketing. But, social media is the place to start when it comes to inbound marketing for businesses.

Blogging

A business blog is another great way to leverage inbound marketing. Blogs optimized for search engines drive people to your site where they can find useful information not just sales pitches. Your blog should seek to inform and educate people about your industry.

Strong keywords and excellent content they can use will hook customers into your company much more than overt sales talk. As a bonus, make sure your blog automatically posts to your social media sites and that potential clients can share your posts within their social media circles.

White Papers

White papers were once the sole purview of government and academia. But increasingly, businesses use white papers to educate consumers. Inbound marketing for businesses should include white papers that provide clear, logical and factual reasoning that make a business case for a technology or clearly explain a product or technology.

As with blogs, white papers’ sole function isn’t as a sales pitch but as an educational tool that draws customers to your company.

Video Content

Online videos increasingly must become part of an inbound marketing strategy. After all, YouTube is searched about two billion times per day for video content.

Developing video content as part of inbound marketing for businesses has the potential to bring a new generation of customers to your business.

Like blog posts, videos also regularly get shared within social media circles and have the ability to become viral content, content that spreads around the Internet the way the common cold rages through a daycare center.

Developing an inbound marketing strategy must be at the top of the list for any business looking to see success in the 21st century. Using these best practices will help get you started on creating high quality, useful and educational content your customers will want to read and, most importantly, share.

Flickr photo by schoeband

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Business Case for Content Marketing

  • Andy Xhignesse

    Thanks for sharing this Matt, interesting perspective.

    I would like to push back just a little, it seems to me you’ve made some assumptions in your post here. When I speak to business leaders I find that many of them have spent a lot of money on so called solutions that don’t end up providing any measured boost in traffic, leads or new business. Inbound marketing works, but to suggest that a company start with social media I think might be putting the cart before the horse!

    Our counsel starts at a plan. As they say, fail to plan…plan to fail! Social media is certainly a key element of a comprehensive inbound marketing program, but there are 6 other elements that all play key roles ( http://inboundmarketingexperts.ca/blog-0/bid/40743/Just-What-is-Inbound-Marketing-Seven-Key-Elements ) and I’d argue that starting with content is key. So many companies complain they aren’t getting results but…if you have a static brochure style website that doesn’t really offer some good information that solves the prospect audiences problem…why would they connect, on the site or on social media? I’m just sayin’…

    • http://damangmedia.com/ Matt Clark – Damang Media

      Hi Andy,

      Very true, and yes the article says “Social Media First” it really is just part of a whole process. 

      For most businesses they need to establish a presence on these channels because it is a process of finding, building, and cultivating relationships. This level of participation is something that most businesses are missing and takes time. 

      When a business is doing little or no online marketing the social side of things can help them produce the content their customers or potential customers want. 

      I agree that it all has to be planned and for a business starting on their own path of inbound marketing, Social Media can be one channel that can get them going in the right direction.  Get some traction learn, optimize and continue.  Make sense?

      Thanks for commenting.