Email Marketing

• Jan 15, 2009
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  Video Email, it Works!

  This article was originally posted on Aweber(Affilate Link), the company I personal use for email marketing and list management. This is a great peice and thought I would share it. You can read the full article on Aweber’s Site through my affiliate link http://itstrue.aweber.com

  If you could send a “silent video email” to subscribers, would you?

  In a previous discussion of how to send video emails, we noted that Flash and JavaScript (which video programs typically rely on) are blocked by pretty much every major email provider out there.

  Our suggestion, then, was to put a picture of the video in your email and encourage subscribers to click on it to play the video.

  This is a useful way to drive traffic to your video, but it’s not quite a video email – after all, there’s no movement to grab the reader’s attention. It uses a static image just like other HTML emails do.

  Recently, someone took the idea of video email a step further and created an email marketing campaign that used video in a way that I hadn’t thought feasible – and it displayed properly in nearly all major email programs!

  Here’s how she did it… READ MORE

• Aug 4, 2008
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  The Ugly Truth About Buying Email Lists

  Our friends over at Aweber, who I use for all my listing building and email marketing tools posted this great article on their blog. Thought it was worth mentioning again.

  Posted by Justin Premick (Aweber)

  Experience, as the saying goes, is the best teacher.

  Unfortunately, sometimes that experience is really painful.

  This is never more true than when a well-intentioned business, eager to grow, gets suckered into a “quick fix” by someone offering them an inexpensive “shortcut” to building their email list.

  I recently came across an example of someone who learned a hard lesson about email marketing, list-building and email deliverability. READ MORE